BRANDING AND MARKETING CONSULTANT

Alex Valderrama

Alex Valderrama is one of the nation’s top brand strategists, award-winning designer, author, and the principal at Cranium Agency. Through his unique experience working with hundreds of clients, he has helped many brands lead in their industry with business growth, brand strategy, and customer experience design.

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Through my unique branding and marketing expertise, I have helped many brands rise above their competition, build strong brand recognition, create a clear market position, and foster strong business growth.

“There is no other brand consultant I would rather work with than Alex Valderrama. He is strategic, perceptive, and a creative force that enables companies to take a step back and think about things differently. Working as an extension of our creative team, Alex motivated and managed our design team, facilitating the creative process and delivering above and beyond expectations. If you are looking to create or update your brand then I highly recommend Alex. He will not disappoint.”

Lori L. Searls

Director of Marketing, Viaero Wireless

ALEX VALDERRAMA // BRAND AND MARKETING STRATEGIST

If you're on a mission to carve out a unique identity for your brand, ignite extraordinary marketing campaigns, boost traffic via SEO and paid advertising, devise a captivating brand name, design a conversion-centric website, or foster enduring brand loyalty, you've landed at the right place. I'm here to navigate you through each phase of your brand-building journey.

Extensive expertise in branding, marketing, advertising, and design

Oversee agency operations in addition to branding, marketing, and creative execution for local and national clients

Management of staff that consists of copy writers, account managers, designers, and support

Agency and client team strategic direction

Management of multiple clients and projects

Management of local, regional, and national campaigns

Agency and client budget management

With an extended marketing and brand expertise, I have helped many companies solve complex business, marketing, and branding challenges.
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My Expertise

I am an entrepreneur, teacher, mentor and executive with more than twenty years of experience in branding, marketing, and strategy. I have helped to facilitate the growth of some of the nation’s most well-known companies and many start-up businesses. I have a passion for learning, for teaching, and for helping to make a positive difference in my life and the lives of people around me.

Marketing

Marketing plan development

Bring brands to life with storytelling strategies

Go-to-market strategies

Market analysis

Integrated marketing strategy development

Sales team support

Sales enablement strategies

New business development

Customer retention strategies

Advertising campaign development

Develop and implement campaign strategies

SEO (organic) and paid advertising strategies

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Branding

Brand research

Brand refresh expertise

Branding strategies

Brand development and analysis

Brand management

Brand architecture

Brand messaging development

Competitor analysis

Strategic business planning

Brand naming and strategies

Naming architecture development

Brand audits

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Design

Creative direction

Corporate, product and service logo design

Identity design

Graphic standards guide

Website design

Web app design

UX/UI design

Native mobile design

PowerPoint and presentation design

Corporate and service brochure design

Product packaging and promotional design

Direct mail/email campaign design

Trade show and event design

Awards & Education

International Academy of Design/Bachelor of Fine Arts (BFA)/Summa cum laude

Associate Degree in Graphics Arts

Selected as one of 26 seats from thousands of international applicants to attend the summer school – International Summer School for Arts (Bath, England)

Communications Director for AIGA Tampa Bay

President, Davis Islands Chamber of Commerce

Curriculum Advisor for Des Moines Area Community College Design Program, Des Moines, IA

Instructor of Advanced Design for Arapahoe Community College, Denver, CO

Instructor of Advanced Communications for Metropolitan State University, Denver, CO

Curriculum Advisor for Arapahoe Community College, Denver, CO

International Judge for the Pittsburg BizMark Awards

International Judge for the AIM Awards

Board Member for Business Marketing Association (BMA)

Board Member for AIGA Denver Chapter

Marketing Advisory Committee Member for Five Points Business District

Member of American Institute of Graphic Arts (AIGA)